Farm Journal Media's Greg Johnson visits with Blake Belknap, Organic Sales Manager at Rainier Fruit Company at the 2016 PMA Fresh Summit in Orlando, FL.
They discuss Rainier Fruit’s view of organic, planting varieties and marketing to consumers. Rainier Fruit is a leading organic apple grower, and continues to plant organic acreage in order to supply future demand. Their “20/20 Insights” analysis helps guide them in growing the right varieties.
